Hyundai 3D Commerce
Buying a car is more than just acquiring a means of transportation—it's about purchasing the potential for experiences and the ability to enhance daily life. But it can be a complicated process to understand a brand's models, variants, styling packages, and accessories that will give you that optimal package.
We changed that traditional model with a new, interactive 3D environment that lets you mix and match until your perfect Hyundai is designed, then we connect you with a dealer who can take that information and get your new car ready for the road.
Technology
Designed to work seamlessly within the main Hyundai website - built on the AEM platform. This ensures consistency in code and logic with the broader site and utilisation of existing set-up and APIs as or when required for longevity of the tool.
High-quality rendered CGI assets of each vehicle, variant and accessory were built, allowing users to access all available options.
Integrated with a custom-built Product Information Management (PIM) system ensuring accessory information, products, pricing and specifications are constantly up to date, drawing on a single source of truth.
Results
37% longer user session duration when interacting with the CGI Commerce tool.
69% increase in average number of accessories viewed per session.
72% higher conversion rate for enquiries for accessories when seeing it within the CGI Experience.
2nd place at Hyundai’s Global Digital Awards.
