Thriving with HIV

The clinical management of people with HIV (PWHIV) in Australia has been incredibly successful over recent decades. But ViiV wanted to get PWHIV talking to their doctor about the challenges they face beyond viral suppression—to ensure they’re not just surviving, but thriving.

The two-fold strategy combined bold creative linking to a professionally validated online medical tool developed in consultation with numerous HCPs. The tool, called PosQol, aims to help shift medical appointment conversations from just focusing on treatment, to considering broader holistic health needs. PWHIV can assess their wellbeing on a range of metrics with PosQol, producing scores for mental, physical and emotional wellbeing to be discussed with their HCP.